CPM Calculator
Calculate CPM (Cost Per 1,000 Impressions), effective CPC, and estimated clicks from any ad campaign budget and impression count.
Part of our Business Calculators collection.
CPM Calculator
Free online calculator
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Avg CTR: Display 0.1%, Facebook 0.9%, Search 3–5%
Results update automatically as you type
How to Use This Calculator
- 1
Enter ad spend and impressions.
- 2
Enter CTR for click estimates.
- 3
See CPM, estimated clicks, and effective CPC.
CPM Formula
CPM = (Ad Spend / Impressions) × 1,000 Clicks = Impressions × CTR Effective CPC = Ad Spend / Clicks Typical CPMs (2024): Facebook/Instagram: $8–$15 Google Display: $2–$5 Google Search: $30–$60 (CPM equiv) LinkedIn: $30–$65 YouTube: $4–$10
Example Calculation
Example: $1,000 spend, 250,000 impressions
Inputs
adSpend: 1000impressions: 250000ctr: 1.5
Result
CPM: $4.00 | 3,750 clicks | CPC: $0.27
($1,000 / 250,000) × 1,000 = $4 CPM. 250,000 × 0.015 = 3,750 clicks.
Frequently Asked Questions
Is CPM or CPC better for advertising?
CPM is better for brand awareness campaigns (you want impressions). CPC is better for performance campaigns (you want actions). Most modern platforms optimize automatically — use CPM for reach goals, CPC/CPA for conversion goals.
Why is LinkedIn CPM so high?
LinkedIn's audience is professional and difficult to target elsewhere. B2B advertisers pay a premium because LinkedIn targeting (job title, company, industry) is uniquely accurate for reaching business decision-makers.